A bold and complex bittersweet aperitif with vibrant herbal and citrus notes, ideal for classic cocktails.
Campari is an iconic Italian bitter aperitif that has been delighting palates since 1860. Its vibrant red color and complex flavor profile have made it a cornerstone of classic cocktails and contemporary mixology.
How It's Made
This distinctive spirit is crafted through an intricate infusion process involving herbs, aromatic plants, fruit, and spices. While the exact recipe remains a closely guarded secret, it's known that bitter herbs, orange peel, and various aromatics contribute to its unique character.
Taste Profile
Campari presents a sophisticated balance of bitter and sweet notes:
- Initial impression: Intense bitterness balanced with citrus sweetness
- Mid-palate: Complex herbal notes with hints of orange zest
- Finish: Long-lasting pleasant bitterness with subtle spice
Territory
Originally created in Novara, Italy, Campari is now produced in Milan. Its creation is deeply rooted in Italian aperitivo culture, embodying the Mediterranean tradition of pre-dinner drinks to stimulate appetite.
Fun Facts
- The distinctive red color originally came from carmine dye derived from crushed cochineal insects until 2006
- Campari's first marketing breakthrough came at Milan's Galleria Vittorio Emanuele II in 1867
- The brand was the first to promote its product through art, commissioning posters from notable artists
What to Expect
First-time Campari drinkers should prepare for a bold, bitter experience. The initial taste can be intense, but the complexity and depth of flavors make it an acquired taste worth exploring. It's an essential component in classic cocktails like the Negroni and Boulevardier, where its bitterness perfectly balances other spirits.